Thinking about TV adverts
https://www.youtube.com/watch?v=YZFA1K3SA2A
The product of this advertisement is beer; the brand of this beer is Carling. In
the advertisement, in order to watch the live football match and drink beer
.The man decides to escape from the office. The beer entices the man escape.
The equilibrium of the advertisement is the man in the office. Then his phone
rings, the man’s friend messages him and waiting for him, the man looks out of
the window and he decided to escape. The equilibrium was disrupted. The man
escapes and finally he fails, this is the new equilibrium. The setting and the
story is clearly, audience can understand it easily. It uses linear narrative.
The man who tries to escape is the main character in this advertisement.
Because he appears many times in this advertisement and the process of the
escape is the main line of this advertisement. The music is very important,
because it has effect on the next shot; it provides continuity
between next shot. And the sound
effects may be used to intensify a mood. At first, the non-diegetic sound makes
audience the noise in the office. Then the man is get ready to escape, the
diegetic is rigoroso and rapidly. It makes audience feel tension. When the man
is escaping, the volume of the background music becomes very drastic; it shows
the tension and provides the continuity from one shot to the next. The setting
of this advertisement is in an office, through the man’s watch, we can know it
maybe happens nearly five o’clock in the afternoon. The setting of this story
is real. The mise en scene of this advertisement shows this man is in the
office, the period of this advertisement is 21st century, because
through the costume of the main character and the technology. Audience can know
the relationship between the man in office and the man downstairs. Maybe they
are friends, because they want to watch the live football match together. The man
in the office is very clever, in order to avoid met by the boss, he use the
iron to help him escape and use the paper plane to press the button. The
lighting is natural lighting. The advertisement use slow motion to lengthen the
durations of action has dramatic effect. Use selective focus. When the man
starts to escape, a scene use low angle, it exaggerates the size of the
character, make character more powerful and dominate the shot. Use canted and
Dutch angle, subject creates diagonal line through frame, show the imbalance,
loss of control. It uses steadycam tracking shot. This advertisement use eye
line matching many times. And it uses matching on action, audience just know
the man in the elevator, and he arrived first floor, it ellipsis the process in
the elevator. This advertisement mainly a man wants to watch a football match
with his friends, in order to evades his boos, he decide to escape, finally he
fails. But I think I will not to buy this beer, because it seems the beer does
not have any positive effect.
https://www.youtube.com/watch?v=TkHA2pf1gvc
The product of this
advertisement is coke-cola. The man in the wild space, he is sleepwalking, he walk
through the animals, river crossing, and finally he gets to a cubby house, then
he opens the refrigerator and gets a cola. At the end of the advertisement, he
drinks the cola happiness with an animal. The cola in this advertisement make
audience feel happiness, tranquility. The man in this advertisement lives with
many animals, and all the animals are his friends. All of this makes audience
feel peaceful and warmly. The cola can bring happiness and it is the best
choice in a muggy night. The narrative. The equilibrium is the man sleeping,
when he sleepwalking, the equilibrium was broken. Finally, he find the cola and
drink the cola happiness, it has a new equilibrium. The main character in the
man, because in this advertisement, there in only one human. And the man
appeared many times, the story is run through this man sleepwalking. Through
the animals, the boat and the cubby house, audience can know that setting of
this advertisement is in a wild space, it maybe in 21st century. The
music is very important, because the non-diegetic sound of the animals shows
the environment. Audience can know the man is in the wild space. And when man
begins sleepwalking, the diegetic music makes audience feel lively and funny.
The music can continuity one shot to the next shot. When the man walks in the
edge of the cliff. The camera angle is high angle, it can emphasize the panic
or fear, make audience feel tension. The camera movement is Steadycam. And it
uses deep focus. At the first, the scene of this man, it uses BCU to shoe the
man’s face. He is sleeping. It also uses long shot to emphasis of environment
and space. It uses eye line matching in the advertisement. The message in this
advertisement is the coka cola can bring you happiness; it can make you feel
happy and cool. The advertisement uses the relationship between natural and
human. It shows the peaceful coexistence between human and natural. Make
audience have can accept this product more easily. I think I will buy this
product, because this advertisement made me feel this drink is good, this drink
is a good choice in summer.
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