Understanding your brand- Buxton Water (Naturally Pumped Up)

Brand Personality
Buxton develop their own brands through advertising, it is reliable. Type setting is real, because the character wearing ordinary clothes, all this can happen to the scene of advertising in our real life. In the advert, a group of elderly people walk to the golf club confidently. It shows the vitality and powerful. The elderly is very attractive in the advert. Many of the scene appears in  this advert, which shows  the product. The aged have obviously contrast with the feeling of energetic.  Buxton's brand personality is energetic and young. No matter what age you are, Buxton also make you energetic and powerful.

Brand heritage

For over 5,000 years our water has been rising naturally up through the rocks of the Peak District and it seems there's no slowing it down any time soon. Buxton Water refreshes and replenishes; giving customers the energy to feel full of life, to make the most out of every day. It’s those spontaneous moments; those unexpected little things in life that give you a lift, a feeling of purpose and make you feel full of vitality and happiness. That’s what being Naturally Pumped Up is all about.

Brand Value
The important ideas behind the brand, through the advertisement, it can make audience feel energetic and powerful. It shows high quality.

Brand essence
Buxton want to tell the audience, "Our water can make you feel energetic and powerful. No matter how old you are.

Hard benefits of the information in this advert is Buxton water quenching a thirst, which is the product's features.  The emotional benefits is perceived to benefit from the product, this advert make audience feel  Buxton  water are different from other water, it can make people feel more energetic.

This advert is the real setting, it establishes time and places at first, the period of this advert is 21th century, because the aged wear modern golf clothes, the car is produced in modern times.The characters in this advert is a group of the aged , they are friends. The lighting in this advertisement is nature lighting, it make character more energetic and attractive. The language is not very important in this advert, because it can through to show the purpose. The colour is warm colour. The music is very important. The intertextual meaning of this advert is Naturally Pumped Up. Giving customers the energy to feel full of life, to make the most out of every day. The connoted of this advert is Buxton can bring energy.