Buxton.

In the advert, a group of older people are driving to the golf course, they bring a case of mineral water, golf courses when they arrive, and they attract people's attention. Water  make them more handsome and charm. The advert uses a dance as the end. Characters are a group of older people. They are energetic and powerful. This advert is set to take on a golf course. Weather may be summer or spring. Because sun is sunny, very warm feeling. Music is very important. Because music can exhibit intense and sustained a shot to the next. When the old man opened the trunk, which uses suspense music; it makes the audience feel the tension and the music so that the audience does not know what they will take out from the trunk. Maybe they'll take out guns. Character costumes are modern standard golf costumes. This advert props is the case of water, first of all, it uses close-up to show a pair of shoes, it shows the tension, the audience does not know who will appear. It uses a low angle to show the elderly is something found in the trunk. Low angle shown the powerful and exaggerated the size of characters. And then the camera move to the water, it uses close up.  It shows the water is very important in this advert. Slow motion is used several times in this advert; it can show the continuity of tension and action.

Cross cutting also used in the advert, when the old man appeared, some people are amazing, they looked at them at the same time, but  all of these have occurred in different places.. The camera slowly moving, the camera movement is pen. The advert also uses eye line matching. While people are not in a scene, we can still know what they are looking at.

There is a  drink water shot about an old man, he is energetic and begins to dance. This advert try to tell us that water can make people energetic, strong and young . It uses the aged to take advertising, They uses energetic to contrast with the aged. It impressed me. Because in our minds, the elderly are weak, they can not dance and be energetic.